Ali Dib — Senior product designer · Design systems · AI-assisted design
Designed.Built.Shipped.
15+ years across product design, design systems and front-end. I co-founded enterprise design systems for SaaS billing and payment apps used by hundreds of thousands of people, and I build the AI tooling that helps teams ship faster.
Selected work
FusionDS Making an enterprise design system dynamic
How I made KUBRA’s enterprise design system dynamic and variable-driven for 8 products, 12 designers and 30+ engineers, cutting 128 banner variations down to one component along the way.
FusionX Figma plugin suite for an enterprise design system
Seven tools in one Figma plugin that automate the slow, repetitive and error-prone work of keeping a large design system and its product files consistent. A full client rebrand went from weeks to about 20 minutes.
Earlier work
Brand, signage and web- 01
Aston MartinDB11 Canadian debutInteractive signageAston Martin2017 - 02
Canada Tiny Dream HomesBrand & websiteBrand & webCanada Tiny Dream Homes2026 - 03
MazdaSKYACTIV dealer screensDynamic signageMazda dealership2012 - 04
Zeena SileemArtist portfolioWebsiteZeena Sileem2026 - 05
Freshly SqueezedProduct campaignsCampaign systemFreshly Squeezed2026
Clients
Brands I’ve designed forAston Martin Mercedes-Benz McDonald’s Sony BOSS Audi National Ballet of Canada SickKids Foundation Tim Hortons Nissan KFC General Motors Taco Bell Harry Rosen Mazda Acura Dream
About
Belleville, ON, Canada · Open to remoteI design products and the systems behind them — and I can build what I design.
Senior product designer with 15+ years across product design, design systems, front-end development and motion. For ten years at KUBRA I designed billing, payment and payment-management apps for utilities and enterprise clients across the US and Canada, co-founded the desktop design system, founded its mobile counterpart, and built custom Figma plugins with the Claude API and Figma MCP to automate design QA and handoff. Before that I founded and led two design departments and designed for Aston Martin, Mercedes-Benz, McDonald’s and Sony. I work in English, French and Arabic.
- 15+
- Years across product design, design systems and front-end
- 40+
- Products shipped
- 8
- Core products on the design system I co-founded
- 19
- National and international design awards
- Design systems at scale
- Co-founded the enterprise desktop system and founded its mobile counterpart, adopted across 8 core products by 12 designers and 30+ engineers.
- Dynamic, automated systems
- Figma variables, variants and design tokens, plus custom plugins that automate design QA and developer handoff.
- Accessibility
- The design team’s WCAG specialist, building accessibility into components, reviews and releases.
- Team builder
- Founded two design departments from zero, hiring and leading up to 12 designers, developers and translators.
Full-time or contract · Remote · Eastern Time
Experience
Résumé (PDF)- 2020 – 2026
Senior UI Designer
KUBRA · Mississauga, ON
Responsive billing, payment and payment-management apps for utilities across North America, including BizPAY+. Co-founded the design system and built Figma plugins with the Claude API and Figma MCP to automate design QA and handoff.
- 2016 – 2020
Front-End Developer
KUBRA · Mississauga, ON
Designed the front end for the EZ-PAY self-service payment kiosk and managed front-end delivery for 7 client accounts through COVID-19.
- 2014 – 2016
Digital Signage Manager
Wolfe Works · Mississauga, ON
Founded and led the digital signage department and a team of 4. Owned content scheduling, the product roadmap and client relationships.
- 2012 – 2014
Senior Web & Motion Designer
Montana Steele · North York, ON
Responsive websites, motion graphics and large-format touchscreen experiences for real estate sales centres.
- 2010 – 2012
Senior Graphic Designer & Web Developer
The Works · Toronto, ON
Websites, annual-report sites, corporate identity and print collateral for corporate clients.
- 2005 – 2010
Digital Media Manager
Synergex · Mississauga, ON
Founded and led a 12-person department delivering digital signage for global retail, restaurant and automotive brands. Won Best Digital Signage Design & Solution in Los Angeles.